Okay, here goes…
FEW STATS & STATEMENTS..
With a market cap of over US$16
billion & revenues forecast slated at US$1.4 billion and supposedly* out-pacing
the original social media biggie Facebook in terms of revenue v/s user base,
LinkedIn is surely fanning the flames of market expectation of an aggressive performance
coming year (*the revenue per user as of
last financial year is ~ US$5, coincidentally for both LinkedIn & FB)
As a part of this expectation
frenzy, the analysts have been postulating various acquisition targets based
on LinkedIn’s need to grow faster, hence inorganically through acquisitions, though not
all necessarily as pricey as Slideshare buyout and generate more revenues &
earnings that’d justify its two years into public listing - In a funny kind of
way, I feel the financial markets almost want LI to compensate for the laggard
performance of Facebook J
SOME RANT & RIFFS..
As a regular user, I’ve been wearily
noticing the rapid dilution of what used to be the core value-add of LinkedIn
platform (vis-à-vis’ other social media) – its high quality user-experience!
While a major portion of this dilution
happened through the unceremonious withdrawal of various tools & applications, a
lot of it is also owing to the subtle or probably not-so subtle attempt to move
away from being an egalitarian professional platform to becoming an elite
platform where a few celebrities & myriads of followers exist at different
levels of social relevance effected through a methodically tempered and manipulated 'visibility engineering' by the overseers……. not sure about what I’m
saying?... ponder this;
Unceremonious WITHDRAWAL of apps
- Just like that, one fine day most used & adored apps such as MY TRAVEL (TRIPIT);
EVENTS; READING LIST BY AMAZON (along with all my reviews), BLOG LINK et al are
all gone!! - Ironically, the settings still point me to the applications page where
all the above application icons still exist, but defunct.
The subtle social DISENGAGEMENT:
- STATUS UPDATE - No more one can use Twitter to
update the LI status, the other way is possible though. Also, the status update
is now “just one more activity” on your profile & the moment you post a
comment on anything else, your status update goes into hiding below. Furthermore,
your comment on a LI article itself is never shown, but a grab of the article
on which you commented is displayed on your profile
- ENGAGEMENT - The LinkedIn Answers is gone…. taking
with it the zillions of high quality & ‘free’ opinion and advice
And what features get strengthened? 1) JOBS
- with the introduction of talent solutions; Premium job-seeker et al 2) NEWS
- with LinkedIn Today, Signal et al 3) TALENT SOLUTIONS – introduction of
Skills and Expertise endorsements moving away from the much cumbersome recommendation 4) COMPANIES – with enhanced options for engagement with potential business
associates and job aspirants et al and finally 5) PREMIUM USER ACCOUNT and the paying account privileges that come with it.
PUTTING STATS & RANTS
TOGETHER..
Reading the trend of vanishing
apps & features together with the names of potential acquisitions floating
about, it does appear LI could end up acquiring and integrating a few
companies such as;
- VIADEO & ChinaHR - to ramp up the user-base and thus the
revenues
- QUORA – to compensate for Answers
& recreate the lost cause of stimulating user engagement.. and finally,
- DEMANDBASE – to optimize the
momentum of COMPANY pages and create a B2B integrated transaction platform
I don’t believe acquisition of MONSTER
is something LinkedIn would/ should bother about?, as LI already enjoys the benefit of a better user perception (real?) of candidate quality plus a greater brand equity, which
any association with a hard-core job site like Monster would only dilute.
Essentially, when the analysts
out there propose these acquisitions, it’s
all about money, valuation, market capitalization & essentially monetizing all
the user-base unabashedly quite like what FB is trying to do.
THE MOMENT OF TRUTH..
But of course, these are enterprises
after all and they’d want to make money & people who invested in those want
them to make money. But when the very basis of a business is its user base,
their interest and trust in the platform and it’s ethos, I am not sure if
the solely revenue-inspired changes LI is affecting make complete sense.
I want to believe when LI web-page
redirect I landed on says “We'll be focusing our efforts on the development
of new and more engaging ways to share and discuss professional topics across
LinkedIn” – I very badly want to……. I love/ loved being on LinkedIn, I want it to
sustain my interest, I do want to still confide all my professional details to the platform without
having a niggling doubt that LI is only teasing-out information it could
use commercially and blocking-out information it can’t monetize – only I don’t
see many signs of it. I, an average but avid social media denizen am not surely alone in this feeling of the user getting left high and dry in this
chase of valuation.
I hope LinkedIn is listening
& FB eavesdropping..... Please don’t do the mistake of taking the user for granted 'cause on a social media user is the primal stakeholder.
Cheers!
AFTER THOUGHT..
Is LinkedIn itself a candidate
for take-over? I’d think so - it’d be the right acquisition for any company out
there trying to dominate the cloud scene with an integrated gadget to boot. Would
one of you gentleman please raise your hand? Tim, Jeff, Larry… anyone….??