It’s always exhilarating when the old, routine systems and approaches
evolve by embracing and respecting the newer technological trends – the recent endorsement
by SEC (The US Securities & Exchange
Commission) of the TheFundersClub (TFC) model of venture funding is surely
an exciting harbinger of things to come.
Some suppositions & sweeping statements before a SWOT
- Even as the Venturebeat
article is upbeat about this validation of SEC being ‘significant for the
venture capital and finance industries as well as start-ups looking for more
flexible methods of fundraising’ – I’d consider that TFC is essentially a
platform for individual accredited investors to spread their investments and
risk & NOT (still) a VC firm that went online!
- At this juncture, this is indicative of the strong trend
towards of ‘gamification of investing’ rather than ‘cyberization of venture
funding’.
STRENGTHS - This shift, whether or not paradigm, is promising
- NUDGE TOWARDS A VC PROCESS UPGRADE: Like the Venturebeat
article says, while VCs routinely chase investments into innovation, VC process
itself has been largely untouched by technological advances – THIS is
definitely is a nudge in the right direction
- ENHANCED ANGEL INVESTOR BASE: The ability of an individual
investor to bring down the investment size than otherwise possible offline will
potentially open up the angel funding domain to a lot of HNWIs that else would
go in for more conventional investments such as equities trading, real estate
et al.
- IMPROVED DECISION TIMELINES: The USD1K - 250K window for
investment allowed by TFC is pretty much within the risk-threshold of an
individual investor (the median
deal size of an angel investor is ~0.6mio USD) & considering TFC makes
screening of potential deals easier for the angel, it does appear TFC and the
likes (clones that’ll invariably emerge &
soon), can potentially get popular among the non-regular, domain-neutral
angels that have a need to invest but very little time & inclination for
any kind of foot work/ due-diligence.
WEAKNESSES - Good to be aware about what to be wary of
- IMPATIENCE FUND: What helps the current ‘offline’ VC model
is that the relative smallness of PE/VC funds in the total investment pool of an
LP, essentially makes VC a patience-fund & this in effect is largely true with
Angel investors that behave like the VCs. An open, online competitive crowd
sourcing of funds may change the expectations of the investors and take the
patience out of the fund.
- CROWD BIAS V/S TRUE POTENTIAL: Again, the same transparency
that lets the investor see the cumulative investments a particular company is attracting
may also trigger a crowd-bias categorization of the hosted investee companies
as attractive or unattractive merely by their ability to attract funds &
not necessarily by their true potential, thus making it a gamble rather than an
investment.
- INVESTOR ATTRITION: And, while the range of investments
allowed could lure a lot more investors like it has been mentioned before, it
is also highly probable that the investor will compare it with his other
investment options that may offer a quicker ROI & get disillusioned
- SCALABILITY ISSUES: I’d think the scalability of a venture
funding follows the path; angel investing --> venture capital --> private equity. Looking at the regulatory scenario & the way LPs operate,
it doesn’t look plausible that this model can be applied in a scenario that i)
Involves fund raising from traditional LPs & ii) Involves funding rounds
involving multiple VCs
THREATS - Being the devil’s advocate in an angels’ gathering
- OFFLINE IS THE EVENTUAL DESTINATION: It is interesting to
note that the SEC
‘no-action’ letter substantiates the non-action mostly based on operational
relevance of the offline arm ‘FC Management’ rather than online TFC as such. –
If not anything else, this indicates the omnipresent importance of an offline
validation of an online user interface – But what’s the threat perception in
this realization?... ponder this; It’s a well acknowledged fact by now that the real-money is
offline & the scalability of any e-commerce platform is only when it
triggers the quintessential O2O retro transition – This is particularly true in
a case wherein it becomes necessary for TFC or the likes to generate more
carried interest in order to be sustainable & the requisite scale of
operation makes it pertinent that the investor & the investees are
physically & comprehensively attended to – thus there exists a threat of
the model progressively getting offline & hence get inconsequential.
- CYBER-CONSUMERS ARE A DIFFERENT BREED: I always felt that
the absence of
scope for a visual prejudice or lack of pressure in conforming
to imposed stereotypes makes the worldwide web a great leveller wherein most
consumer demographics tend to blend and behave in a very similar fashion in
being impulsive, adventurous, trend-junkie, impatient – meaning essentially everyone’s
a teenager on Cyberia. For a marketer this means that the average risk taking
capacity of a consumer online is higher than when the same consumer is offline
– but on the flip-side this also means that the cyber-consumer is seldom loyal
& quick to get bored & that’s a definite & short-term threat.
OPPORTUNITIES - It’s eventually the potential of the Opportunity that prevails
- The SEC endorsement qualifies the current TFC model as being
the proof of concept for (eventual) handling of venture capital
non-conventionally. As postulated above, there appears to be a lot to sort-out
before the model can be scaled-up successfully, but the opportunity of defining a paradigm shift in VC is out there & I'm sure someone's already cobbling together a design to overcoming these road-blocks to scalability.
As Heraclitus said long ago, the only constant is change!