Three quarters of a mile from civilization

Views, analysis & commentary - essentially on venture capital & pharmaceutical industry

Showing posts with label Health Consumer. Show all posts
Showing posts with label Health Consumer. Show all posts
Thursday, September 12, 2013

Ambrosia for food, Palm-top engagement, Iterative decision making – A preview into evolving expectations of the healthcare consumer

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Understanding consumer preferences has always been of paramount importance in most product segments. Within the pharmaceutical domain howe...
2 comments:
Sunday, July 7, 2013

Understanding the consumer's perspective on the future of healthcare is the key to envisioning the future of pharma itself!

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While there occurs a lot of ideation & speculation within the industry domain on the future of healthcare & an outlook on pharma v...
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