Three quarters of a mile from civilization
Views, analysis & commentary - essentially on venture capital & pharmaceutical industry
Showing posts with label
Functional Foods
.
Show all posts
Showing posts with label
Functional Foods
.
Show all posts
Sunday, November 10, 2013
So what's wrong if your drug-candidate is likely better-off as a dietary-supplement?
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In a case-study , the Nov '13 issue of HBR showcases the dilemma of a R&D head grappling with the prospect of a failing clinical p...
Thursday, September 12, 2013
Ambrosia for food, Palm-top engagement, Iterative decision making – A preview into evolving expectations of the healthcare consumer
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Understanding consumer preferences has always been of paramount importance in most product segments. Within the pharmaceutical domain howe...
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